Product Manager · AI Products · SaaS · Toronto, ON

Lerroy
Fernandes
Product Manager

Product Manager experienced in building and improving SaaS, AI, web, and mobile products across startups and enterprise environments. Hands-on experience in product discovery, PRDs, user stories, UI/UX, QA, analytics, API integrations, and end-to-end feature delivery. Experienced partnering directly with engineering, design, customers,and business stakeholders to turn customer needs into scalable products in Agile environments.

View My Work Get In Touch
Product Discovery ◆ Generative AI ◆ PRDs & User Stories ◆ API Integrations ◆ Agile / Scrum ◆ A/B Testing ◆ Roadmap Planning ◆ Mixpanel ◆ UX Optimization ◆ Backlog Prioritization ◆ Product Discovery ◆ Generative AI ◆ PRDs & User Stories ◆ API Integrations ◆ Agile / Scrum ◆ A/B Testing ◆ Roadmap Planning ◆ Mixpanel ◆ UX Optimization ◆ Backlog Prioritization ◆
75%Accessibility Improvement
83%Retention lift
73%API throughput
7+Years shipped
6Companies
Core Skills

Areas of Expertise

AI Product Development
Led delivery of internal AI platforms using generative AI for content ideation and marketing workflows at enterprise scale.
Generative AILLMsAutomationAgentic AI
Product Discovery & Delivery
End-to-end ownership from customer interviews and PRDs through sprint delivery, QA, release, and post-launch evaluation.
PRDsUser StoriesAcceptance CriteriaQA
API & Platform Products
Designed smart queuing, parallel processing workflows, and API health monitoring frameworks that drove 73% throughput gains.
API DesignSaaSIntegrationsMonitoring
Analytics & Experimentation
Data-driven product iterations using Mixpanel, Firebase, and Google Analytics to inform prioritization and A/B testing decisions.
MixpanelFirebaseA/B TestingKPI Analysis
Stakeholder & Agile Leadership
Partnering with engineering, design, clients, and business teams to align priorities, resolve trade-offs, and ship on time.
Agile/ScrumSprint PlanningJiraConfluence
UX & Accessibility
Led accessibility improvements achieving a 75% improvement score on a government digital platform, and redesigned flows that lifted retention by 83%.
UI/UXAccessibilityUX OptimizationUser Research
What I've shipped
Featured Work
Featured
GenAI Content Platform
Led product definition and delivery of an internal AI platform at Edelman that identifies emerging content trends and uses generative AI to support marketing workflows at global scale.
Generative AIPRDsStakeholder MgmtAgile
↑ 75% improvement in accessibility
AI Automation Platform
Owned the roadmap for LXT AI's SaaS automation platform. Designed smart queuing and parallel processing workflows. Collaborated with DevOps on cloud migration and scalability.
SaaSAPI DesignCloud MigrationRoadmapping
↑ 73% API throughput · ↑ 42% response quality
Insurance POS Redesign
Led web and API architecture redesign for PINC Group's insurance POS product. Applied A/B testing and UX optimization, reducing process turnaround time by 60%.
API ArchitectureA/B TestingUXCRM Automation
↑ 83% user retention · ↓ 60% turnaround time
Kintree — Social Platform
Founded Ferns Consultants and led full product discovery, UX, architecture, and delivery of Kintree — a social platform for building and maintaining family trees.
0→1Product DiscoveryUXSaaS
↑ 47% user retention
Agent Onboarding Overhaul
Redesigned Symbo's agent onboarding workflows and drove product-led acquisition initiatives. Built API monitoring and automation in Java and Python, reducing API downtime to zero.
MobilePythonJavaAPI Monitoring
↑ 94% agent sign-ups · ⬇ 48hr → 2hr onboarding
BookMyShow ERP & Kiosks
Improved mobile and web product quality at BookMyShow. Delivered ERP solutions for kiosk, billing, and checkout ops. Implemented disaster-mitigation cutting incident turnaround by 82%.
ERPMobileWebIncident Mgmt
↓ 82% incident turnaround time
Where I've worked
Experience
Sep 2023 — Sep 2026
Technical Producer / Product Management
Edelman · Toronto, Canada
  • Led delivery of internal GenAI platform for content trend detection and ideation workflows
  • Translated stakeholder needs into user stories, acceptance criteria, and implementation plans
  • Owned features end-to-end: discovery → dev → QA → release → post-launch evaluation
  • Led accessibility improvements contributing to 75% improvement on a government digital platform
Aug 2022 — Aug 2023
Product Manager
LXT AI · Toronto, Canada
  • Owned roadmap for SaaS AI automation platform; drove 73% API throughput improvement
  • Designed smart queuing and parallel processing workflows for faster data ingestion
  • Improved response quality 42% through automated QC based on language selection
Aug 2021 — May 2022
Technical Product Manager
PINC Group · Mumbai, India
  • Led web and API architecture redesign — 83% user retention improvement
  • A/B testing and UX optimization cut process turnaround time by 60%
  • Established API health monitoring frameworks; reduced API downtime to zero
  • CRM and workflow automation improved operational efficiency by 48%
May 2020 — Dec 2021
Founder
Ferns Consultants · Mumbai, India
  • Founded product consultancy delivering SaaS solutions across social, inventory, PLM, adtech
  • Led discovery, UX, architecture, and delivery of Kintree — 47% user retention improvement
  • Built ad management platform increasing client engagement by 54%
Jul 2019 — Mar 2020
Product Manager (Mobile & Web)
Symbo · Mumbai, India
  • Grew agent sign-ups ~94% through product-led acquisition initiatives
  • Cut onboarding from 48 hours to 2 hours by redesigning workflows
  • Built API monitoring in Java and Python, reducing API downtime to zero
May 2013 — Feb 2016
Associate Product Manager
BookMyShow · Mumbai, India
  • Improved mobile and web product quality — faster checkout, better customer experience
  • Delivered ERP solutions for kiosk, sales, billing, and checkout operations
  • Disaster-mitigation processes improved incident turnaround time by 82%
Tools I Use

Tools & Stack

Jira
Confluence
Mixpanel
Google Analytics
Firebase Analytics
Generative AI
Agentic AI / MCP
Azure AI
API Integrations
Agile / Scrum
A/B Testing
Python
Java
Google Maps API
UI/UX & Figma
SEO

Let's build
something great
together.

Open to full-time PM roles in AI, SaaS, and platform products.

lerroydazmin@gmail.com ↗ 416-451-2448 ↗ lerroyfernandes.com ↗ LinkedIn ↗